Conscious consumers are very meticulous in choosing products they purchase online. From how it’s made, what it’s made of, and products packaging are a few customers look at before making a purchase decision.
Product packaging is also another factor that attracts consumers. It is some sort of gives an emotional value to consumers upon opening their package at home. A nice well-curated packaging also represents your brand image. Hence, as a business owner, it is best to not only deliver a product that upholds your advertising scheme but also taps the consumers on a personal scale by designing an appealing packaging.
How To Choose The Right Packaging?
There is a wide range of options you can choose from for your product’s packaging. You can opt for cardboard, plastic, metal tins, and what-have-yous. Moreover, as was mentioned, consumers are thorough when looking at the product’s packaging and many are opting for sustainable materials. However, your packaging must be aligned with the kind of packaging you pick. You also need to consider your product’s weight, composition, and safety before deciding. Your packaging should not only deliver a striking appeal to consumers but also render safe freight logistics as it reaches the consumers to avoid damages.
Stunning Packaging Is Key
A stunning packaging delivers positive reviews. An effective packaging design is the one that is parallel to your product, brand image, and advertising scheme. If you are selling sustainable eco-friendly products, it is only right to choose environmentally friendly materials for packaging as well. It is not ideal to include any plastic on your product’s packaging if one of the reasons why the consumer chose your product is that you don’t use plastic for packaging. No matter how you say such plastic decays, the idea of plastic is already tarnished in the eyes of consumers. Additionally, the design plays a major part in attracting customers. A beautifully-designed packaging adds value to your product. Hence, before putting your product to the market, create a concrete goal for your product’s logistics.
Ergonomics is a concept that delivers comfort to consumers. It is frustrating when you receive a product that takes minutes to unbox. Consumers nowadays tend to be very impatient. They want everything seamless and easy. An ergonomic packaging renders a good first impression on your customers. Hence, it is best to consider the ergonomics of your packaging to avoid bad reviews or one-time consumers.
As was mentioned, it is crucial for your packaging to be able to protect your product from possible damages during the distribution process. You have to level the material of your packaging to your product’s weight. If you fail to do so, your product is not the only factor that gets compromised but also your brand image. It will lead to bad reviews and failure to retain customers. It will directly affect your overall sales, or worse, destroy your reputation. Bear in mind, consumers nowadays have the freedom to share their experience with brands. Hence, make sure you deliver satisfaction right at their doorstep.
The Shape and Size
The shape and the size of your packaging matters especially in your logistics cost. It has to project an ergonomic design to aid in keeping your product safe while also saving you money from utilising the space during deliveries. The shape and size of your packaging must be aligned to the distribution process. Hence, give this factor extra attention to ensure essential prerequisite in saving money on your logistics.
Product packing is no longer just a mere packaging but also a part of the product you are selling. Adequate packaging will ensure your clean and dependable image online. It will bring you good reviews that will also help in convincing other consumers to opt for your product. Hence, if you want to gain that 5-star streak online, strategically plan your packaging.